Across the programme, the researchers report fire rates down 80%, functioning smoke alarms up 60%, the proportion of contained fires up 94%, and fire casualties down 40%.
The three most effective initiatives were firefighters visiting households, inspecting and installing smoke alarms, and verifying alarms at fire incidents.
The paper also names initiatives it describes as less successful: post-door hangers, reported at +12%, and package distribution, at +15%.
Twelve years is long enough for a great deal else to have changed in a city, and this is an observational evaluation rather than a trial. The authors' own framing is that the lessons should be transferred to similar contexts — not that these percentages will reappear somewhere else.